Below are all the chapters in The Product Manual.
Click on the links below to read a preview or the full chapter.
Below are all the chapters in The Product Manual.
Click on the links below to read a preview or the full chapter.
Preface
So, You're a Product Manager?
A Spot of Housekeeping
Starting Out
Distinguishing PMs, POs, and Project Managers
What You Can Expect In The Role
Defining the Boundaries of Product Management
Ramping Up
Product Inventory
People Inventory
Product Drivers
Know Who Your Customers Are
Use the Product
Vision and Mission
Communication is Key
Do No Harm
Rules and Truths
Your Job Is To Execute The Plan
Whether You Like It Or Not, You Are Now A Leader
Lead with Quiet Authority
Working Twice as Hard to Be Heard Once
Always Be Prepared To Compromise
The Hardest Part Of The Job Is Saying No
Remember, You Are Always Selling
Everyone Has An Opinion
Have An Informed Opinion
Working with...
Working with Leadership
Working with Design
Working with Developers
Working with Other Product Managers
Working with Product Owners
Working with Project Managers
Working with Marketing
Working with Sales
Working with Extended Teams
Rigorous Research
Why Value Matters
The Validation Framework
Validate with Real Customers
Turning Insights into Action
Validation Is Easier Than You Think
Looking at the Competition
Forward-Looking Retrospective
Building Your Product
Making Decisions in the Absence of Data
Building The Plan
You Can’t Ship What You Want When You Want
Everything Will Take Longer Than You Think
Estimating Estimates
Often, Good Enough Is Good Enough
Cool Features Are Not Cool
It’s Easy To Add Features, But Hard To Remove Them
The New Framework Fantasy
APIs vs. Features & Tooling
Managing Bugs and Tech Debt
Shipping Your Product
Product Naming
Launch Planning
Launch Management
Measuring Success
Beyond the Basics
Learn To Code
Product Manage Yourself
Leverage Technology for Product Work
Master the Demo
Beware Of Books
One Final Thought